An expert explains that good SEO is first and foremost a consultant who helps company employees’ work for the web or to create content in line with Google’s expectations but even before those of users. Your visit to https://foogleseo.com/dao-tao-seo will offer you the best support there.
“Content is the king,” it was said a while ago, but today the user experience is also an element to be reckoned with. A web page that can be used correctly and pleasantly both from mobile devices and desktop computers can certainly help to “bring points” to the ranking that Google assigns to us and thanks to which it positions us. In the extensive SEO training, the experts get all the ideas for the same.
No, therefore, to the purchase of backlinks, yes to the care of the menus, to the navigation system, to a web infrastructure updated and so on. Ultimately, if you are looking for an SEO expert, you need to be able to draw the following information from the interview with your candidates:
- That the SEO is interested in you and your work
- That the candidate has real references that you will need to verify
- Ask (and probably you will have to pay) an audit or a technical and research examination of your site focused on problems, solutions, and an estimate of the investment in general.
The first point of the list is really important as an SEO expert is not only interested in positioning your website but will ask you questions about how to improve your business in general. It will ask you, for example, what makes the content of your work or your services truly unique and how it values your customers or potential customers.
It will ask you how your company makes sales and how you expect a search engine to help you from this point of view. It will investigate the other channels you are using, if you use offline advertising and if you have profiles active on social networks.
It will ask you what your competitors are and what they do both online and offline. It is difficult if not impossible, to do good SEO without knowing the company, its objectives, and its customers. The SEO, in fact, must be complementary to your marketing work and your social strategy. So an SEO specialist should want to educate you and your staff about how search engines work so that SEO becomes part of your daily work. A complete SEO course can be perfect in this task.
If you are interested in learning more about the positioning, you can visit the website of my search engine positioning manual. You will find several interesting ideas, many suggestions, and you will be able to acquire the knowledge that will allow you to optimize costs and maximize results. If you want, you can also buy the book directly in the shop section of the different site; go to the SEO dance sheet.