The amount of content has increased to the heavens and various marketing communications are flooding every channel. People are getting busier and time is on the card. Nobody wants to spend time reading content that is irrelevant to them. Instead of marketing messages, it is important to target relevant content to the right target audience. When properly targeted, marketing is the desired communication, and with digitalization, targeting is always easier. Here are tips for more targeted B2B marketing: From the ads agency you can find the best deal.
Identify Your Ideal Customer
As with logic, consider whether the most potential person is A, B or C. Whatever your industry and your service or product, your ideal customers are not all different personalities from baby to danger. Do you know your ideal customer? What kind of content interests them? Which channels do you best reach them?
Wouldn’t it be easier to just communicate to all customers the same way? Certainly would, but everything just doesn’t work for everyone. When you know your ideal customer what interests him, what channels he uses, and when you reach him, marketing becomes a lot easier and more effective.
Keep Your Target Groups into Content
The most expensive content is the one that has no readers. This is often the case when trying to create content that works for everyone. The content doesn’t really need to appeal to everyone, but the point is that the content is of interest to your ideal customer. So keep your target audience in mind when creating content.
Segmentation is not an unnecessarily hot word: Marketing is much more effective when the right content meets the right person. And segmentation thus means dividing the market into groups that select the most potential target groups for the company. Segmentation identifies significant target groups.
Remember That Demography Is Not a Target Group
Segmentation on the basis of locality, age or gender is good ways. But people in the same community may be interested in quite different things. Individual demographics are just the surface scratch when it comes to effective marketing targeting.
Psychographic segmentation takes into account a person’s interests, opinions and cultural identity. Targeting by psychographics information can be done in different channels in different ways. For example, Google knows a lot about people’s interests and Vine knows a lot about people’s website behavior. Take advantage of these different targeting opportunities across channels.
Take Into Account at Work And Leisure
Have you considered your ideal client’s work and leisure life? If marketing communications suitable for leisure time are served during working hours, for example in relation to home remodeling, the results will not be optimal. And the same thing happens the other way around. In B2B marketing, it is important to know the work of your ideal customer: What kind of company and job description do you work for?
The best results come from providing content that is appealing to your ideal customer, in the right channel and at the right time. For example, you are still reaching out to business decision-makers effectively through email, which in one way or another loses much of their working time. Work ethics may prohibit browsing Facebook during office hours, but LinkedIn or Twitter are used for many reasons.