In 2016, Google announced that they are changing their algorithm to focus on the mobile search engine index. In practice, Google thinks of your business’s mobile site, or virtually the responsive version, as the most important version of the sites even if someone is searching for information on a desktop or laptop. Over 60% of all searches come from mobile devices, and this share will grow strongly in the future. Mobile-first does not mean that you should have both mobile and desktop versions of the sites. The responsive design of the site is sufficient and the visitor comfort and user experience is of a good standard. The role of the google adwords expert is important there now.
If users find your site cumbersome, they will leave as quickly as they come. Make sure that page navigation is quick and easy. Google has a tool for this purpose and you can find it. This tool also announces improvements on the pages. Whether or not it is worthwhile to take all the items into consideration, what the proposals bring to light is always a resource issue. Often, these very small factors are not as crucial to search engine rankings.
Harness the Power of Video on Your Pages and Improve Search Engine Optimization
Online videos are growing rapidly across all channels. If you didn’t know then YouTube is the world’s most popular search engine. According to research, the share of the video in searches will only increase in the future. Increasingly, especially youth are using YouTube as their primary information search tool and skipping traditional search engines.
So if you want more traffic to your site, try to take advantage of the videos. Search engine optimization in 2020 is therefore largely a time of vigorous video delivery across all channels. YouTube is definitely a good marketing channel because many marketers are not yet using videos in the market because companies find their work too laborious. Producing good video is often more about producing engaging content than, for example, harnessing a high-priced production team to capture the production space of your own SME. The best and most addictive videos come from these amateurs who take an interesting angle on their products and services and make the videos.
Thus, videos are generally used to drive traffic, which is then intended to provide leads and contact information for potential e-commerce buyers for further marketing.
Make the Content of Your Pages Relevant To the Audio Searches in Search Engine Optimization
Google voice search can be a big factor behind the Google search and a game-changer. 40% of all adults do at least one voice search per day. In 10 years, the volume of voice search has increased 35 times.
One way to better respond and rank in voice searches is as follows, according to Google guidelines. If Google is able to interpret the annotations on your pages, Rich Snippet snippets and other features can be added to your search results using your information. For example, a snippet in a restaurant’s search results may have an average rating and a price range. You can add structured information to your pages using the schema.org glossary and forms like microdata and RDFa, or by using a micro-format approach, for example. You can also add structured data by tagging your page information with Data Highlighter.